Sin #1—Failing to set quantifiable exhibiting goals. Goals, or the purpose for exhibiting, are the essence of the whole tradeshow experience. Knowing what you want to accomplish at a show will help plan every other aspect – your theme, the booth layout and display, graphics, product displays, premiums, literature, etc. Exhibiting goals should complement your …
At Your Service: The Ten Commandments of Great Customer Service
Customer service is an integral part of your job and should not be seen as an extension of it. Your customers are your company’s most vital assets. Without them, you would not and could not exist in business. When you satisfy your customers, they not only help you grow by continuing to do business with …
Who Loves You…Booth Babe?
From go-go girls gyrating in a cage to Playboy Bunnies handing out product information, booth babes are making a popular comeback on the tradeshow floor. Although they never really went away completely, demand is growing in certain industries for this type of attraction. In Japan, for example, it’s taken for granted that the automobile and …
Ten Secrets of Super Successful Exhibit Managers
Whoever said that being an exhibit manager was easy, lied! Rather, it should be classified under the tough and demanding job category. But along with being tough, it’s also fun, exciting, exhilarating, stimulating, and never, ever boring. You have the opportunity to go to exotic places, stay in luxurious hotels, and experience life from a …
Getting a Green Light from Upper Management
Your needs seem so simple. You just want upper management to understand and appreciate the power and importance of your tradeshow program. You want budget approval. You want complete support and participation at all levels in the organization. Not much to ask you might think. However, if your requests are so simple, why is one …
Benefiting From A Regular Exhibiting Workout
How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular conditioning workout program is a must. Before …
Uncovering Visitor Types
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely …
Trash or Treasure: Using Giveaways Effectively
Are you debating the value of a tradeshow giveaway? Walk around any trade or consumer show and you will be able to collect a bagful of advertising specialties or giveaway items all designed to promote. But look a little more closely, and then ask yourself how many of these items really do an effective job? …
How to Keep Staff Motivated Throughout the Show
If you’ve ever worked a show, you know that it’s hard work. It’s often a case of survival of the fittest. Frequently you and your team need to be “ON” for 12 to 18 hours a day, typically, for three or more days at a stretch. Staying motivated can often be a real challenge, especially …
Key Exhibiting Strategies for Generation Y
Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X’ers have moved into upper management positions. Now we’re exhibiting for Generation Y. The members of Generation Y were born between 1977 and 1994. It’s a huge …