Nimlok is proud to join an industry-wide movement to promote the value of tradeshows and their effectiveness. As your buyers are challenged to increase sales with fewer marketing dollars, tradeshows and events are being cut from their marketing programs. Collectively, we can help influence and educate our clients that tradeshows and events still represent the …
Nimlok’s Design of the Week – June 2010
As Nimlok New York City prepares to exhibit at this year’s HCEA Annual Meeting in New Orleans, we send them off with Design of the Week honors! Nimlok NYC’s Paul Conway, and Nimlok Designer Tyler Posey created a stunning 10×20 inline booth that embodies the full scope of Nimlok’s capabilities. “What makes this exhibit so …
Nimlok Company Marks 40 Years in Business
FOR IMMEDIATE RELEASE Custom Modular Exhibit Producer Celebrates with New Products and Expansion NILES, ILLINOIS (May 17, 2010) — On the verge of its 40th birthday on June 3, 2010, Nimlok Company is marking the achievement with a series of product developments, events, and a major expansion. The global full-service exhibit producer recently announced the …
Untapped Potential
Many exhibitors, particularly the “small” exhibitors, do not do a good job of on-site marketing. The value of on-site marketing should never be underestimated and can be extremely important to increasing corporate presence and traffic to the booth. There is untapped potential to increasing your presence on the show floor to attract qualified prospects to …
Overwhelming response: Nimlok holds silent auction for Haiti
FOR IMMEDIATE RELEASE Feb 01, 2010 – The Haiti relief fund is particularly close to the hearts of the staff at Nimlok. Managing Director, Tim Perutz, lost his best friend in this tragic disaster. Tim had known Andrew Grene for over 30 years and when the news reached the UK about the earthquake, he immediately …
Get me to the show on time — An international perspective
International shows can be exciting and bring new business opportunities for your organization. They can also be challenging with different languages, customs, and government regulations. Designing your booth with portable display materials, such as Nimlok products, can be beneficial to your international exhibit marketing program: You can save shipping costs due to smaller size and …
Trade Shows — Are You Watching Who’s Watching You?
When was the last time you took a critical look at your booth? When was the last time you did this from your competitors’ perspective? Most exhibitors take the time to check out the competition at industry events. Your firm probably does this as well and you can bet your competitors are checking you out …
Five Things Tradeshow Attendees Don’t Want You to Know
Look out there on the show floor. Check out the attendees. They look ordinary enough – but they have secrets. Dirty little secrets that they’d never tell anyone, not even under duress. Successful selling at tradeshows depends upon two things. One is your products and personnel: How good are your products and services, and how …
No-Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
There are lots of ways to improve your team’s performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it’s difficult to even count the myriad ways. What’s not difficult is realizing that some of these improvement methods come with hefty price tags. Don’t despair. There are many …
Every Minute Matters: Discerning Attendee Types
Set one foot on the tradeshow floor and instantly you’re surrounded by people. Tall ones, short ones, old ones, young ones. C–level executives are rubbing shoulders with corporate nobodies. Some rush from booth to booth in search of giveaways while others draw your sales staff into long, pointless conversations. The good news is that between …