International shows can be exciting and bring new business opportunities for your organization. They can also be challenging with different languages, customs, and government regulations. Designing your booth with portable display materials, such as Nimlok products, can be beneficial to your international exhibit marketing program: You can save shipping costs due to smaller size and …

When was the last time you took a critical look at your booth? When was the last time you did this from your competitors’ perspective? Most exhibitors take the time to check out the competition at industry events. Your firm probably does this as well and you can bet your competitors are checking you out …

Look out there on the show floor. Check out the attendees. They look ordinary enough – but they have secrets. Dirty little secrets that they’d never tell anyone, not even under duress. Successful selling at tradeshows depends upon two things. One is your products and personnel: How good are your products and services, and how …

There are lots of ways to improve your team’s performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it’s difficult to even count the myriad ways. What’s not difficult is realizing that some of these improvement methods come with hefty price tags. Don’t despair. There are many …

Set one foot on the tradeshow floor and instantly you’re surrounded by people. Tall ones, short ones, old ones, young ones. C–level executives are rubbing shoulders with corporate nobodies. Some rush from booth to booth in search of giveaways while others draw your sales staff into long, pointless conversations. The good news is that between …

One of the major objectives of any trade show exhibit is to create a lasting impression in the attendees’ minds. After all, if visitor’s can’t remember you, how can they give you their business? You also want to create a positive impression, and unfortunately, that’s harder to do than the negative equivalent. Which brings us …

The world is getting smaller. Going global with your business isn’t optional anymore — it’s essential. Survival in today’s price-sensitive and intensely competitive marketplace means that US companies need to abandon their marketing myopia for a more global approach. Smaller companies often hold back from entering the international marketplace. It is very expensive to establish …

Exhibiting overseas is one of the fastest and most cost-effective ways to identify the best foreign markets for your products/services. International tradeshows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your products’ export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, …

Sin #1—Failing to set quantifiable exhibiting goals. Goals, or the purpose for exhibiting, are the essence of the whole tradeshow experience. Knowing what you want to accomplish at a show will help plan every other aspect – your theme, the booth layout and display, graphics, product displays, premiums, literature, etc. Exhibiting goals should complement your …